Join us for the next event in the Professorial Lecture Series program, with Professor Jodie Conduit.
Jodie will discuss 'Engaging for Social Good: Using the principles of customer engagement to improve individual and societal well-being'.
The term ‘customer engagement’ was almost unheard of a decade ago, whereas today organisations spend millions on ‘engagement marketing’ strategies and a plethora of consultants promise to help your business engage with customers. Engaged customers interact with organisations, both online and offline, beyond their purchase experience, and are more cognitively, emotionally, behaviourally, socially and spiritually invested in the brand.
We know that engaged customers are more loyal, spend more, and act as advocates; but while customer engagement is important for business success and economic growth, does society really care if Louis Vuitton sells another handbag or Starbucks another coffee? What can we learn from this phenomena that will help us to engage people in issues such as climate change, food waste, reducing homelessness, and addressing mental health? How can we use our knowledge of different types of engagement, building engagement platforms for brand communities, and developing co-creative organisational cultures, to collectively engage people for the benefit of society?
An interactive Q&A session will commence after the lecture.
Please contact email@example.com if you have any questions regarding the event.